Privacy policy

We appreciate your interest in this Privacy Policy. This Privacy Policy describes the types of information we collect from you or that you provide to us when you visit our website www.21cars.ch, www.21cars.de, www.21cars.com, 21cars.in (our "Website"), our practices for collecting, using, protecting, and disclosing this information, as well as the choices you have regarding this information.

General Information

a) Which law applies?

In general, we only use your personal data in accordance with applicable data protection laws, particularly the Swiss Federal Data Protection Act ("nDSG") and the European Union General Data Protection Regulation ("GDPR").

As the nDSG is modeled based on the GDPR, there should be no conflict if a consistent approach is followed. However, in case of any ambiguities, the strictest provision will be chosen to ensure the most comprehensive approach to protect your personal data. The SwissPrivacy.Law association has published a comparison table between the nDSG and the GDPR, which you can access here.

b) What are personal data?

Personal data includes all information about personal or factual circumstances that relate to an identified or identifiable natural person. This includes, for example, your name, date of birth, email address, postal address, or phone number, as well as online identifiers like your IP address.

c) What is processing?

"Processing" refers to any operation or series of operations that are carried out with personal data, whether or not this is done automatically. The term is broadly defined and covers virtually any data processing.

d) Who is responsible for data processing?

The entity responsible for data processing under the nDSG and the GDPR is Partox Swiss GmbH, Stieracker 20, 5070 Frick, Aargau, Switzerland ("Partox Swiss," "we," "us," or "our"). If you have any questions about this policy or our data protection practices, please contact us through our contact form, send us an email at support@21cars.com, or write to the address mentioned above.

e) What are the legal bases for processing?

In accordance with the nDSG and the GDPR, we must have at least one of the following legal bases to process your personal data:

- You have given your consent.
- The data is necessary for the performance of a contract or pre-contractual measures.
- The data is required to fulfill a legal obligation.
- The data is necessary to protect our legitimate interests, provided your interests do not outweigh ours.

Data We Automatically Collect

a) Log Data

Every time you visit our website, our system automatically collects the following data from the visiting device and stores it in a so-called log file: i) name of the retrieved file, ii) date and time of the visit, iii) amount of data transferred, iv) message about the successful retrieval, browser type and version used, v) IP address (identification of the user's device), vi) operating system of the visiting device, vii) internet service provider of the visiting device, viii) website from which you access our website, and ix) which of our website pages you visit. The legal basis for processing is our legitimate interest.

b) Content Delivery Network

We use a Content Delivery Network (CDN) to distribute our online content. Our CDN is a network of regionally distributed servers provided by our technical service providers that are interconnected through the internet. When you visit our website, your device's browser transmits information to these service providers, which is collected in corresponding server log files. The server log files are usually anonymized and then transmitted without personal reference. Server log files include, in particular: i) information about the browser and operating system used, ii) previously visited pages (referral URL), iii) IP address of the device used, iv) name of the internet service provider, and v) date and time of all page views including data transfer amount. The legal basis for processing is our legitimate interest.

c) Cookies

i) Why do we have a Cookie Policy?

This Cookie Policy is in line with the nDSG and the EU Directive on privacy and electronic communications ("PECD"). In accordance with these regulations, we must obtain your consent when using certain types of cookies. However, this only applies to cookies that are not strictly necessary for the operation of our website, namely functional, performance, analytics, and advertising cookies.

ii) What are cookies?

A cookie is a small file that is stored on your computer, smartphone, or another device's hard drive. This file allows you to recognize your device/IP address and reuse information about the pages you have visited or the features you have used.

We use both our own cookies and third-party cookies. Third-party cookies are used by external partners, such as partners providing content for our websites, suppliers responsible for various website functions, or programs we use for our analyses and marketing. These third-party cookies may collect data such as your IP address and information about your browsing behavior.

iii) What are cookies used for?

We use cookies to track you and your behavior on our website, social media platforms, and third-party websites so that we can provide you with a better user experience on our website

. You will find an overview of our cookies, a cookie declaration form, and the option to change your cookie preferences by visiting our website's cookie policy.

d) Google Analytics

For our data analyses and statistical purposes, we use Google Analytics on our website, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics uses cookies. The information generated by cookies about your use of this website is usually transmitted to a Google server and stored there.

e) Google Ads

Our website uses Google Ads, a service provided by Google. Google Ads uses cookies to help you see the most relevant ads based on your recent searches. The Google Ads cookie enables Google and its partners to show you ads based on your visit to our website and/or other websites on the internet. You can opt out of personalized advertising by visiting the Ads Settings page on Google.

f) Google Ads Customer Match

Where you have given us your consent to do so, we may use your personal data — in particular your email address, phone number, and where applicable, other customer data you have provided such as your name, country, or postal code — for the "Customer Match" feature of Google Ads. The service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Customer Match allows us to create customer audiences in order to show you more relevant ads for our products and offers across Google services and the Google Display Network, or to manage existing advertising campaigns.

Before being transmitted to Google, the customer data used for this purpose is hashed in accordance with Google's specifications. Google matches this data against existing Google accounts to create audiences for our Google Ads campaigns. Processing is carried out on the basis of your consent pursuant to Art. 6(1)(a) GDPR and the applicable provisions of the Swiss Federal Data Protection Act (nDSG). You may withdraw your consent at any time with effect for the future. You may also object to the use of your data for direct marketing purposes at any time.

For more information on data processing by Google, please refer to Google's Privacy Policy at https://policies.google.com/privacy and Google's Customer Match information.

Data We Collect When You Contact Us

a) Contact Information

If you contact us through our contact form, send us an email, or reach out to us through any other form of communication, we collect and store your contact information, as well as the content of your inquiry, in order to address your request and maintain records of our communication.

Data We Collect When You Use Our Services

a) How We Use Your Information

We use your information for various purposes, including:

- To provide and maintain our website.
- To process your requests and orders.
- To improve our website and provide better services.
- To communicate with you and provide customer support.
- To send you marketing and promotional materials, as permitted by law.
- To comply with legal obligations.

Data We Share

We may share your information with the following categories of recipients:

- Our service providers who help us provide the services and the website.
- Business partners who support our marketing and sales processes.
- Legal authorities or institutions to comply with applicable laws.
- In some circumstances, we may share your information in a merger, sale of assets, or bankruptcy, where applicable.

Your Data Protection Rights

a) Information

You have the right to request information about your personal data that we process. To do so, please use our contact form to get in touch with us.

b) Rectification

You have the right to request the rectification of your personal data. To do so, please use our contact form to get in touch with us.

c) Deletion

You have the right to request the deletion of your personal data. To do so, please use our contact form to get in touch with us.

d) Data Portability

You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format. To do so, please use our contact form to get in touch with us.

e) Objection

You have the right to object to the processing of your personal data. To do so, please use our contact form to get in touch with us.

f) Withdrawal of Consent

You have the right to withdraw your consent to data processing at any time. To do so, please use our contact form to get in touch with us.

Security Measures

We take appropriate measures to ensure your personal data is protected from unauthorized access, disclosure, alteration, or destruction. For more information, please refer to our data security policy on our website.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. For more information, please refer to our data retention policy on our website.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect or store information from children under 18 years of age.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy or our data protection practices, please contact us through our contact form, send us an email at support@21cars.com, or write to the address mentioned above.

This is a general template for a privacy policy and should not be considered legal advice. It's important to consult with a legal professional to ensure your privacy policy is compliant with the specific laws and regulations that apply to your business and location.